365 days of yarn
– when digitisation supports the "reel" world
/ UX/UI design
/ Digital experience
/ Web development
/ Graphic design
/ Project manager
Client – Assoservizi Biella
marketplace.filo.it
– a virtual showcase for tailor-made products
A virtual display space in which to interweave relationships
Marcopolo has created and developed this concept taking into account the needs of both the client, Assoservizi Biella – FILO, and those who are the primary users in the marketplace: yarn producers and buyers.
Transferring the sensory experience of what happens in a reel fair to a digital platform was an exciting challenge for us.
Find your yarn,
create your network
The study of the users’ behaviour in a reel fair made it possible to create several digital navigation flows, in which producers can upload and share information with buyers on the characteristics and features of their yarns.
- 2 search macro-areas: by Yarn Characteristics and by Brand
- network of professionals
- constantly updated yarns
- constant contact between users
- partnerships
