Formula SAE invites every year the best students from universities all over the world at the Riccardo Paletti Circuit (Varano de’ Melegari). Here the young engineers challenge each other trying to propose the best car in different categories: acceleration, braking, wet stability and even business presentation of the project to potential customers.
We wanted to give a young and dynamic image to the event. We started from the circuit, identifying the shapes of significant curves and straights to recreate illustrations and patterns that surround the communication material. The project also included the management of social channels and live video footage.