BRANDING

Discover the
Marcopolo method

Today the concept of brand has evolved together with business: it defines not only a company, product or service but also its style and values, becoming synonymous with quality assurance in its sector.
An effective brand identity makes the reality of the company it represents visible to the public.

The brand identity draws attention, defines the tone of voice and brings out the identity of the company.
The combination of an accurate strategy and the customer’s skills create the right mix to achieve the set goals.
Having a solid and memorable brand identity means that the public chooses you among all your competitors.

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Our products and services are designed to deliver great experiences!

Brand, much more than a logo

Who you are, what you do, what your target audience could be and the benefits of your product. The best way to start building a successful brand is to ask questions, many questions. By gathering all the answers we can get to understand the true value of a company.

Who you are, what you do, what your target audience could be and the benefits of your product. The best way to start building a successful brand is to ask questions, many questions. By gathering all the answers we can get to understand the true value of a company.

Ideas that leave their mark

Brainstorming, canvas, interviews, focus groups, opportunity areas … we use different strategies to find solutions and ideas that fit with your requests. Or sometimes even not, because not closing yourself in a box is the secret to finding new ways.

Brainstorming, canvas, interviews, focus groups, opportunity areas … we use different strategies to find solutions and ideas that fit with your requests. Or sometimes even not, because not closing yourself in a box is the secret to finding new ways.

Brand manual, an essential tool

Each identity has its assets and its rules. A fundamental thing is that they are always available and collected in an orderly manner. This occurs through the creation of a brand manual, a guideline that collects the brand specifications: from the logo to the color codes, from the graphic elements to the use of the images, from the stationary to the printed matter up to the digital applications and much more.

Each identity has its assets and its rules. A fundamental thing is that they are always available and collected in an orderly manner. This occurs through the creation of a brand manual, a guideline that collects the brand specifications: from the logo to the color codes, from the graphic elements to the use of the images, from the stationary to the printed matter up to the digital applications and much more.

Our tools
are not a secret

THE TOOLS WE USE

LICENCES

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HOW DOES IT WORK?

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